In partnership with the UK Government, MIHAIBAO introduces “Meet The Influencers” a mission to showcase fashion, lifestyle and culture from Europe, North America, South America and Australia through the eyes of social influencers. MIHAIBAO offers easy overseas luxury shopping for China’s 100m upper-middle class, connecting hundreds of curated Western merchants (with strong focus on England, France, Italy, Germany, the United States, and Scandinavia).
MIHAIBAO invites five hottest Chinese influencers to London Fashion Week, Spring/Summer 2017, and to visit leading British fashion boutiques and historical department stores, such as Harrods, Harvey Nichols, Selfridges, Matches Fashion, LN-CC and more.
Among our influencers, China’s well-known movie star Chen Ran enjoys the front row view of world-class fashion and emerging designer shows including Burberry, Mulberry, House of Holland, Christopher Kane, Simone Rocha, J.W.Anderson, Erdem, Preen by Thornton Bregazzi, Roksanda, Marques ‘ Almeida, Ryan Lo, Ashley Williams, Peter Jensen, Phoebe English, Molly Goddard, Sid Neigum, Gabriel Vielma, Cimone, Edeline Lee, Anissa Aida, BASHARATYAN V, Ennigaldi and many more.
MEDIA COVERAGE: Elle, Bazaar, Grazia, Sina, Sohu, Financial Times, 163.com, Youku, OnlyLady, QQ, Feng Sung, FT, Weibo, WeChat, Tencent, Baidu and more.
SPONSORS: UK Government, Aston Martin, Regent Street, Heathrow, Mount Street and Crown Estates.
MEDIA COVERAGE OF MIHAIBAO: Forbes, CNN, Financial Times, Business Insider, The Telegraph, Wired, The Next Web, The Duke of York, Elle, Bazaar, Grazia and more.
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