Joseph Adebayo Adegbe is the man behind the modela couture /modela agency / modela productions was born in Lagos Nigeria, a graduate of botany /microbiology from Lagos state university (Lasu ) in 1989
Modela couture was established as a fashion brand in 2004 on winning Nigeria Formost fashion contest -The Nigeria Fashion Show (Nigeria best designer of the year 2004 Award with an all expenses paid trip and special showcase in Paris at Nigeria fashion week, Paris, 2004.
Today, The multi – award winning modela couture is a household label with exceptional detailing and finishing making outstanding , special artistic haute couture pieces Modela couture today with over 40 awards, still counting, both locally and internationally, Some of his award include FIMA 1st runner up – African Designer of the year 2005 winning 1cash prize and 3months all expenses made trip to Paris with internship with a renowned Parisian couture designer – Nathalie Garcon , also with one week Exhibition at famous Gallery prim temp and gallery Lafayette in paris and nike art gallery, lekki, lagos
He was awarded “fashion ambassador” amongst other 5designers by the tourism board in 2011
Modela couture collection has been showcased several times internationally in major cities in Africa from Cotonou (Rep. of Benin) , lome (Togo) , Accra (Ghana) Abidjan, Conakry (Guinea) Bamako (Mali) , Douala (Cameroun) , Yaounde (Cameroun) , Monrovia (Liberia) , Niamey (Niger) , Nairobi (kenya) ,Windhoek (Namibia), Capetown (SA) ,Jobourg (SA) , Bujumbura (Burundi), point noire (rep Du Congo), Brassaville (Rep. Du Congo) Congo Kinshasa (Rep.democratic Du Congo) , Kigali (Rwanda), Mombasa (Kenya) ,Libreville (Garbon) , Ouagadougou (Burkinafaso) , Addis Ababa( Ethiopia) , Dakar (senegal),
Dubai, Paris, Pakistan, dallas (USA) ,Washington DC (USA) etc
Modela couture ……king of african couture
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