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Can a fashion week function without runway shows? It’s the question London’s editors and buyers were asking themselves on the eve of London Fashion Week’s first ever hybrid physical and digital event.
Having spent the weekend half-glued to my screen watching fashion films and digitised runways and half-scurrying around town to attend 1:1 appointments with designers, small-group presentations and the odd socially distanced catwalk event, however, I can conclusively say yes, yes it can. And in some ways, it was all the better for it.
While we all enjoy the stunning creative spectacle of a great catwalk show, there was much joy to be had in having a full 15 minutes 1:1 with a designer, to touch and feel the clothes up close (rather than them whizz by on a runway) and glean the designer’s viewpoint first-hand.
The clothes on show were also evidence of the silver linings of lockdown, which afforded designers time to reflect, innovate and get creative. Never was this more evident than at Christopher Kane, who spent lockdown painting glittery faces and mindscapes in his garden, which were then translated into his SS21 offering and displayed via an appointment-only exhibition at his Mount Street store. “Painting during lockdown replaced the void of making collections,” explained the Scottish designer. “It became a way to escape my own mind no rules, deadlines, or pressures.”
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